Advanced Google Analytics: A Two-Part Series | Online
About this class
Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In this two-part series, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Part 1: Introduction to Tracking, Segmentation, and Attribution
- Know why and how to segment data using advanced segments
- Track customer behaviour across multi-step conversions
- Build a basic attribution model
Part 2: Introduction to Testing - Conversion Rate Optimisation
- Write and set up a testing plan for your website based on a solid planning framework
- Prepare an actionable measurement plan for applying your learnings to real world projects
Takeaways
- In-depth understanding of how Google Analytics can improve your business
- In-depth understanding of how web analytics relates to business KPIs
- How lean analytics applies to web analytics through smarter reporting
- How to use the analytics tools for faster actionable insights
- How to tag marketing campaigns so they can be tracked in Google Analytics
Prereqs & Preparation
- General familiarity with the Google Analytics platform
- Bring a laptop
- Please come ready with a laptop and access to a Google Analytics account for your company or website
