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Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In this two-part series, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Part 1: Introduction to Tracking, Segmentation, and Attribution
Part 2: Introduction to Testing - Conversion Rate Optimisation
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