This workshop is scheduled for Australian Eastern Daylight Time (AEDT), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for business owners, marketing managers and marketing professionals, students will learn to set up a Facebook Advertising campaign from start to finish based on their own objectives, pick the best targeting format and understand how to track and optimise.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Tom Willis is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.
Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups; in 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown exponentially, assisting over 55,000 businesses, and helping save tens of millions in legal fees.
Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.
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