Advanced Digital Marketing: Google Analytics Deep Dive
22

Wednesday, 22 May

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20, Anson Rd. 79
Singapore
$85 SGD
Regular Ticket
$85 SGD
Total

Questions? Read our FAQs

Advanced Digital Marketing: Google Analytics Deep Dive

Sotirios Seridis Photo


Digital Marketing Instructor, General Assembly

22

Wednesday, 22 May

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20, Anson Rd. 79
Singapore
$85 SGD
Regular Ticket
$85 SGD
Total

Questions? Read our FAQs

About This Workshop

Data is everywhere and it’s integral to understand what metrics are most important to track, analyze and report on in an ever-crowded digital world.

In this workshop, you’ll learn how to use Google Analytics to get real insights into website visitors, their behavior, and any patterns and trends. You will walk away with an understanding of how to gain customer insights from these metrics that will help drive your digital marketing efforts and business forward.

Takeaways

  • Learn the setup and navigation of Google Analytics
  • Get acquainted with metric terminology and formulas for those metrics
  • Be able to identify metrics that matter and how to use them to make decisions
  • Learn how to create custom segments, goals and dashboards
  • Learn tagging best practices
  • Gain an understanding of how to create actionable insights from your analysis

Preparation

Laptop is required for this bootcamp.

Please register at least 72 hours before the workshop.

About the Instructor

Sotirios Seridis Photo

Digital Marketing Instructor,
General Assembly

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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