Advanced Digital Marketing: Google Analytics Deep Dive | Online

About this workshop

Data is everywhere and it’s integral to understand what metrics are most important to track, analyze and report on in an ever-crowded digital world.

In this workshop, you’ll learn how to use Google Analytics to get real insights into website visitors, their behavior, and any patterns and trends. You will walk away with an understanding of how to gain customer insights from these metrics that will help drive your digital marketing efforts and business forward.

Takeaways

• Learn the setup and navigation of Google Analytics
• Get acquainted with metric terminology and formulas for those metrics
• Be able to identify metrics that matter and how to use them to make decisions
• Learn how to create custom segments, goals and dashboards
• Learn tagging best practices
• Gain an understanding of how to create actionable insights from your analysis

Prereqs & Preparation

Laptop is required for this bootcamp.