Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Actionable Gamification: Beyond Points, Badges, and Leaderboards

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    Actionable Gamification: Beyond Points, Badges, and Leaderboards | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Class

    About this class

    • How Gamification is Human-Focused Design

    • The 8 Core Drives of motivation

    • Differences between White Hat vs Black Hat Motivation, as well as Left Brain (Extrinsic Motivation) vs Right Brain (Intrinsic Motivation Core Drives)

    • Designing for the Four Phases of a Player’s Journey (Discovery, Onboarding, Scaffolding, Endgame), as well as for various Player Types (Achievers, Explorers, Socializers, Killers/Competitors).

    • How to turn a million “fun” ideas into a realistic and refined experience through Effect-Ease Feature Lists and Ugly Concept Wireframes.

    Takeaways

    • Understanding of how and why some engaging products can get users obsessed while others with better technology or prettier design fail to achieve traction.

    • Understanding of why most gamification campaigns fail and what's wrong with slapping on points, badges, and leaderboards.

    • Obtain a framework that breaks down motivation into 8 individually exclusive but mutually exhaustive Core Drives.

    • Besides learning how to engender motivation, understand the nature of that motivation via White Hat/Black Hat, Intrinsic/Extrinsic, long-term/short-term engagement designs.

    • A combination of game design, game dynamics, motivational psychology, behavioral economics, UX/UI, a bit of neuroscience, technology systems, and business applications that drive an ROI.

    Prereqs & Preparation

    • Bring a laptop that can takes notes, work with simple spreadsheets, internet enabled, and a design/wireframing software or just Powerpoint or Keynote.

    • Bring a problem you want to solve that relates to motivation. Define the “Desired Actions” of the behavior and how it relates to your business metrics.

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