Actionable Gamification: Beyond Points, Badges, and Leaderboards

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Actionable Gamification: Beyond Points, Badges, and Leaderboards

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

  • How Gamification is Human-Focused Design

  • The 8 Core Drives of motivation

  • Differences between White Hat vs Black Hat Motivation, as well as Left Brain (Extrinsic Motivation) vs Right Brain (Intrinsic Motivation Core Drives)

  • Designing for the Four Phases of a Player’s Journey (Discovery, Onboarding, Scaffolding, Endgame), as well as for various Player Types (Achievers, Explorers, Socializers, Killers/Competitors).

  • How to turn a million “fun” ideas into a realistic and refined experience through Effect-Ease Feature Lists and Ugly Concept Wireframes.

Takeaways

  • Understanding of how and why some engaging products can get users obsessed while others with better technology or prettier design fail to achieve traction.

  • Understanding of why most gamification campaigns fail and what's wrong with slapping on points, badges, and leaderboards.

  • Obtain a framework that breaks down motivation into 8 individually exclusive but mutually exhaustive Core Drives.

  • Besides learning how to engender motivation, understand the nature of that motivation via White Hat/Black Hat, Intrinsic/Extrinsic, long-term/short-term engagement designs.

  • A combination of game design, game dynamics, motivational psychology, behavioral economics, UX/UI, a bit of neuroscience, technology systems, and business applications that drive an ROI.

Prereqs & Preparation

  • Bring a laptop that can takes notes, work with simple spreadsheets, internet enabled, and a design/wireframing software or just Powerpoint or Keynote.

  • Bring a problem you want to solve that relates to motivation. Define the “Desired Actions” of the behavior and how it relates to your business metrics.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.