A Beginner's Guide to Email Marketing
9

Thursday, 9 February

7 9:30 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

A Beginner's Guide to Email Marketing

Bilal Kaiser Photo


Principal, Agency Guacamole

9

Thursday, 9 February

7 9:30 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

With the latest research showing that 75% of consumers want to hear your marketing words via email—if you’re not already using this cost effective way of connecting with customers, your business is missing out. This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.

This 90-minute session will take a comprehensive look at email—how it works as a broadcast medium, how to connect with your customers via email, and the best practices for utilising this form of communication. Additionally, we'll discuss ways to choose your email marketing service and go through the process of setting up a campaign on MailChimp, one of the leading email marketing platforms.

Takeaways

  • How to make a strategic choice about the direction of your company’s emails in relation to your customer
  • Choose which platform best suits your needs
  • Set up an email campaign and understand the basic report parameters
  • How to create and send a campaign in MailChimp
  • Understand the basic report parameters, marketing best practices, and the effectiveness of great headlines and copies

What past students say:

"The instructor was the best instructor I've had at General Assembly. He was well-prepared, kept a great pace, and answered questions with thoughtfully and fully. Thanks!"

— Courtney Clark

Prereqs & Preparation

This is a beginner's class for individuals and businesses looking to get started with email marketing.

About the Instructor

Bilal Kaiser Photo

Principal,
Agency Guacamole

Bilal Kaiser is obsessed with getting consumers excited about a product, piece of content, event or even an app. By approaching any given marketing or public relations challenge from a holistic perspective and utilizing insights from consumer research, case studies and "big data," Bilal has been able to deliver tremendously impactful campaigns and business-driving results.

Bilal currently runs his own boutique PR and social media agency, working with clients in the lifestyle and tech space. Previously, he has led marketing, PR and social media for premium and digital-first brands at L'Oreal and Sony Pictures Entertainment. Outside of working with Fortune 500 brands, Bilal's career includes experience in the entertainment, publishing, non-profit and travel industries.

Bilal received his undergraduate degree from the University of California at Davis and his master's from the University of Southern California.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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