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7 Ways Startups Benefit from Working with Brands

Chicago Campus

GA Chicago @ 150 N Wacker
150 N Wacker, Suite 2600
Chicago IL 60606

Past Locations for this Event

7 Ways Startups Benefit from Working with Brands | Chicago

Chicago Campus

GA Chicago @ 150 N Wacker
150 N Wacker, Suite 2600
Chicago IL 60606

Past Locations for this Event

About this event

The lead time for any startup looking to do business with a large corporation is 9-12 months! But a startup can't wait that long. And what if you invest all that time and you don't get the contract at the end? Despite all the frustrations there are many advantages to doing work with a large corporation - not the least of which is for the money. But you should educate yourself beforehand.

On September 17th, join us at General Assembly for free drinks, pizza and great networking. You will hear from Hugh Park Jedwill, the managing director of North America for the Digital Innovation Lab at Kimberly-Clark. K-C is a $20B consumer packaged goods company with global household brands like Kleenex, Huggies, Kotex, Cottonelle and Depend. He has been both an entrepreneur and a "corporate suit" and can share how to best navigate the opportunity of both worlds.

In his talk, Hugh will cover: - Why corporations want to do business with startups (they really do) - How to tell if a corporation is serious about working with startups (vs. just interested in stringing you along for the entrepreneurial "petting zoo") - How to tell if you are prepared to do business with a corporation - What you should ask any corporation before seeking a contract from them - The seven ways doing work with corporations will benefit you as a startup

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