12A, 45 William Street
Melbourne Australia 3000
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"Audiences forget facts, but they remember stories. Once you get past the jargon, the corporate world is an endless source of fascinating stories" - Ian Griffin
It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. It’s how management and employees coordinate their activities to ensure that the entire organization is marching toward the same strategic goals. It’s also how executives inform investors, the media, and the general public about important organizational developments.
Far from just being about sending out press releases and chatting to journalists, when implemented correctly, PR can manage your company profile, protect you from crisis and have real impact on your business objectives. The new media landscape has experienced a dramatic transformation with the rise of the 24/7 news cycle, often dominated by half-facts and misinformation.
Join our webinar as Devi Narasimhan, who works in communications at Instagram, discusses how communications has changed now in the digital era, the importance of effectively tell product stories and shares best practices for both proactive and reactive communications.
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