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Welcome to a new chapter of the 21st Century - The Experience Economy. A new era of consumers whose expectations go beyond a simple utility-based decision, but instead, are looking for brands who make them feel understood, heard and deeply connected to. How do you ensure your business speaks to and builds loyalty with today’s fickle and experience-led customer?
Through a blended learning approach; you will learn how to elevate experience through the Design Thinking framework. Expect to come out of this introductory session armed with a deeper understanding of user behaviour and journey mapping to help you or your business stay relevant in this experience-led modern economy.
It’s time we revolutionalise eXperiences.
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