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GA Welcomes Gretchen Jacobi as Head of Enterprise & Jourdan Hathaway as Chief Marketing Officer

General Assembly
January 5, 2024

In August 2023, Daniele Grassi was appointed President and CEO of General Assembly to lead our continued evolution and ensure we continue to provide clients like Adobe, Disney, Booz Allen Hamilton, BNP Paribas Cardif, Guardian, L’Oreal, and Microsoft the best-in-class talent and training solutions they’ve come to expect from us. Gretchen and Jourdan are strategic hires brought on to help advance our expansion mission.

Meet Gretchen

Newly hired Gretchen Jacobi, Head of Enterprise, brings over a decade of expertise in innovative talent development and talent supply strategies. She’ll be focused on helping businesses rethink the way they build and retain talent through customized upskilling and reskilling solutions, as well as scalable emerging talent pipelines, including Hire-Train-Deploy and apprenticeships. She’ll also expand our public-private partnerships with governments and nonprofits, which have driven economic mobility for over 10,000 workers traditionally locked out of high-demand careers. Prior to joining GA, Gretchen held roles at Revature, as SVP, Head of Mid-Market, and at Flatiron School, as VP, Business Development and Head of Career Services.

“As the half-life of skills becomes even shorter and AI continues to boom, global companies, workers, and entire economies are grappling with how to remain relevant, competitive, and productive. GA addresses this challenge by partnering with the most forward-thinking enterprises and governments in the world to invest in their most precious assets — their people. I’m thrilled to grow GA’s reach and impact at a time when solutions to the skilled workforce crisis are more needed than ever.” 


– Gretchen Jacobi

Meet Jourdan

On the consumer side, Jourdan Hathaway has recently joined General Assembly as our new Chief Marketing Officer (CMO). With more than 20 years of edtech and professional services experience in marketing and executive management roles, Jourdan will lead our global marketing organization. This includes brand, product marketing, growth and demand gen, performance, journey nurture, and revenue operations for our product portfolio of bootcamps, short form courses, and workshops. Jourdan’s expertise in creating an outstanding learner experience and operating a business at scale will support her efforts to drive demand for our offerings. She’ll also work side-by-side with our Sales and Product teams to help unlock future growth. Prior to joining GA, Jourdan spent 12 years in online education at Wiley University Services, most recently as the SVP of Operations.

”This role allows me to blend my passion for shaping the future of work with my expertise in marketing, operations, and technology. I’m excited to join General Assembly, long known as a pioneer in the career transformation space, and to help shepherd the business into its next phase.” 

– Jourdan Hathaway

Both Gretchen and Jourdan will serve on our executive leadership team, reporting directly to Daniele Grassi, President and Chief Executive Officer.

“I’m thrilled to welcome industry veterans Gretchen Jacobi and Jourdan Hathaway to General Assembly. Too many businesses continue to report that they can’t find the skilled workers they need. As the problem widens, we need to find new solutions. I’m confident that Gretchen and Jourdan’s complementary contributions will make a significant and positive impact on the next phase of GA.”

– Daniele Grassi

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