Business Category Archives - General Assembly Blog | Page 2

The Difference Between a Startup and a Small Business

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If you work in the technology industry, or live in a tech hub such as Silicon Valley, Hong Kong, or New York —it’s likely that you or someone you know is in the process of conceptualizing or even launching his or her own startup venture.

A startup venture is often misunderstood for simply a small new business. The truth is, there is a significant difference between a startup and a small business.

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Can You Learn Creativity? The Answer Might Surprise You

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Creativity is a trait that is as much desired as it is admired. Many of us wish we were a more creative person — that we always had the inspiration and the creative “spark” that allowed Picasso to paint Les Desmoiselles D’Avignon or Paul McCartney to write “Hey Jude.” And we as individuals aren’t the only ones who find value in creativity; today, businesses are taking note too. In a 2010 IBM global survey of more than 1500 CEOs from 60 countries and 33 industries worldwide, creativity was selected as the most crucial factor for future success. That’s right — the most crucial factor, above hard work, discipline, integrity, or vision.

Related Story: The Secret to Being Happy, Healthy, and More Productive at Work

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Help! I Don’t Know How to Do My Job

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CC Image Courtesy of Kreg Steppe on Flickr

We’ve all dealt with fear and anxiety surrounding our work. Whether you’ve just finished the job search and landed a new job or are simply dealing with additional responsibilities of your current role, you may be experiencing feelings of ineptitude. Fear not! There are lots of ways to deal when you don’t know how to do your job and you’re feeling out of your league.

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5 Principles For Teaching Adult Learners

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The motivations to learn evolve as you become older; and for an adult educator, teaching can be even more difficult without a basic understanding of adult learning theory.

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How to Build a Brilliant Visual Product Roadmap

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As Product Managers, building product roadmaps is a crucial part of our job. Yet most of us still use outdated tools for product roadmapping — Excel, PowerPoint, wikis, etc. — to try and keep multiple teams on track toward the same goals. It’s painful. The good news is that there’s a better way.

We understand that building a strategic product roadmap is not easy and that your business colleagues always want to know what’s coming next. It’s time to lead your product with conviction. Take a radical new approach to roadmapping because your company needs it and you deserve to build the future and enjoy what you do.

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How to Write the Best Problem Statement for Your Startup

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The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a real problem. Then, we validate the pain point and see how the market is dealing with, compensating for, or otherwise working around that specific problem. Next, we determine if the market participants are willing to pay for a solution to the problem. If they see value, then we solve the problem.

Of course, it’s never that simple, but that’s the basic process in a nutshell. Atlanta entrepreneur David Cummings recently wrote that this process, from discovering the problem to getting to product market fit, generally takes about two years. Finding a problem is usually fairly clear. Validating the problem takes longer. Finding customers who are willing to pay takes a little longer, and building a product that fits the market takes a long time and usually includes several pivots or small deviations from the original product idea.

At the core of everything involved in creating a startup is the customer pain point. But many times, the best product for solving that problem doesn’t win. Why? Because the makers of that solution are really good at solving said problem, but not good at all at explaining what exactly the problem is or what its root cause consists of. In other words, the entrepreneur who can communicate better usually wins. That is why it is so vitally important to be able to explain the problem you are solving to anyone so that they understand it completely. But how do you do that?

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Considering Business School? Read These 10 Books Instead

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Image courtesy of Moyan Brenn on Flickr

There’s no denying that a master’s degree in business administration has cachet. Too bad that cachet takes a few years to achieve, comes with a hefty price tag and, these days, offers no job guarantees or business success. Wouldn’t it be a nicer route to become a master of business through interesting career moves and investments, personal connections, great talks, classes and events, and a handful of enlightening business books that share powerful lessons?

Let’s start with the best business books. We’ve broken down 10 MBA lessons, and for each one there is a corresponding must-read book to add to your reading list. Call it business school in 10 books. It won’t earn you an MBA, but it will give you an education in business success.

Related Story: 10 Books To Read Before Pitching Your Startup

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Tips on How to Negotiate Salary

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A PROFESSIONAL HOSTAGE NEGOTIATOR SHARES THEIR RECOMMENDATIONS

Chris Voss Never Split the Difference Book

Wrangling job compensation is easier than you think when you’re armed with the tools and tricks that help the FBI save lives.

The tech industry is nothing if not competitive as startups, mom-and-pop shops, and Fortune 500 companies fight for top talent, developers, designers, data scientists, and more find themselves in a mad dash to get in the door.

Once they’re there, an offer may be a testament to their technical skills and experience. However, the true mettle of one’s professional prowess lies in securing the salary or benefits package you want. When you’re in the throes of how to negotiate salary, don’t sell yourself short. Instead, ask yourself: What would Chris Voss do?

During his 24 years in the FBI’s Crisis Negotiation Unit, Voss used expert verbal and psychological tactics to defuse and control more than 150 international hostage cases. Many of the high-stakes situations were a matter of life or death — with rescues ranging from military contractors captured in Colombia to journalists kidnapped in Iraq and Gaza.

Now, he empowers people with valuable negotiation strategies to contend with tough professional and personal circumstances. As the founder and CEO of the consulting firm The Black Swan Group, he advises Fortune 500 companies through their most challenging negotiations. And in his book, the illuminating Never Split the Difference: Negotiating As If Your Life Depended On It, his expert advice reveals how powerful language, a “pleasant persistence”, empathy, and listening can give you an edge in getting a promotion, buying a car, consulting with a partner, and beyond.

In the book excerpt below, learn Voss’s concrete skill set that contributes to regarding a current employer or prospective employer as an ally for negotiating your next salary.

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5 Things Great Product Managers Do Every Day

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Assessing-You-Products-Market-ViabilityMy favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach.

After all, product managers have a lot on their plate every day. They are responsible for the strategy, roadmap, and feature definition for their product. It is a big responsibility that requires facilitating and collaborating with many different teams — both internal and external — without the formal authority to manage those teams. It requires a unique mix of humility and strength.

However, that quiet power does not mean leading product is easy. I realized early on that the daily life of a product manager is unpredictable, hectic, and sometimes very tough.

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Alumni Story: From Idea to Kickstarter Sensation

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Student Chris Place

Many people have creative product ideas, but don’t know how to turn them into a reality. That rang true for Product Management grad Chris Place, who wanted to solve a common problem: People aspire to bring lunch to work, but often fail. He turned to GA’s Product Management course in Hong Kong to give him the tools to create and launch Prepd, a sleek lunchbox and companion app that aims to make meal prep fun.

“GA helped me understand marketing and creative storytelling,” Place said. “How can I tie together my product skills with a compelling marketing plan to bring my product to launch?” After the course, he leveraged his learnings to launch a wildly successful Kickstarter campaign that raised $1.4 million to make Prepd a reality. “We never expected this to get this big,” Place says.

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