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Measuring What Matters: General Assembly’s First Student Outcomes Report

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Since founding General Assembly in 2011, I’ve heard some incredible stories from our students and graduates. One of my favorites is about Jerome Hardaway. Jerome came to GA after five years in the United States Air Force. He dreamed of tackling persistent diversity gaps in the technology sector by breaking down barriers for other veterans and people of color.

In 2014, with the help of General Assembly’s Opportunity Fund scholarship, Jerome began one of our full-time Web Development Immersive courses. After graduation, he had the opportunity to pitch President Obama at the first-ever White House Demo Day and has launched a nonprofit in Nashville, Vets Who Code, which helps veterans navigate the transition to civilian life through technology skills training.

Exceptional stories like Jerome’s embody GA’s mission of “empowering people to pursue the work they love.” It’s a mission that motivates our instructional designers, faculty, mentors, and career coaches. It also inspired the development of an open source reporting framework which defined GA’s approach to measuring student outcomes and now, our first report with verified student outcomes metrics.

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L’Oréal Pioneers General Assembly’s Newest Assessment Based Training Model

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Assessments at General Assembly

The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.

We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.

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General Assembly is Best for NYC

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General Assembly is Best for NYC

Earlier this spring, the New York City Economic Development Corporation (EDC) launched the Best for NYC campaign, “designed to inspire and equip New York City businesses to measure and improve practices that help create well-paying jobs and improve the quality of life in all five boroughs, while also strengthening their bottom-line.”  

Earlier this week, General Assembly was recognized as “Best for NYC” along with businesses from multiple sectors across the five boroughs. We scored in the top 10 in the Community category for metrics including “charitable giving, diversity and inclusion, worker ownership, and social impact through products and services.”

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How to Afford Leveling Up: Your Funding Options at General Assembly

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We want our students to be able to focus on class, not costs. Whether you want to level up or start a brand-new career, we offer a range of student financing and payment options to make your path to education easy. Once you’ve been accepted to a GA program, you may be eligible for one of the following programs to help pay for your education.

Apply for a course today and a member of our Admissions team will reach out to answer your questions and help start your journey!

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Meet Prepd: A Sleek Product That Raised $1.4 Million on Kickstarter

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We all know that bringing lunch to work is the smart, healthy, and financially responsible thing to do. We want to bring delicious lunches to work, but then motivation is always low. So we end up buying something or settling for whatever boring thing we could find in our fridge, wishing we could be better.

Enter Prepd, a lunchbox with modular containers and a corresponding app to help us be the lunch-bringer we always knew we could be.

We spoke with co-founder and GA Hong Kong alumnus Chris Place a few days before his goal-busting Kickstarter, which raised over $1 million, closed.

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The 5 Pillars of Your Brand’s Business Model

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A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.

Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.

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5 Hard Things You Have To Do When You Redesign

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Members of the Buster team mapping out their redesign. Photo by Adam Brodowski.

We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our thinking about the business we’re growing. Rethinking our product was both cathartic and grueling. Here are the hardest things we had to do to make it happen.

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Top Personality Traits of Every Successful Startup Founder

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Photo: WOC in Tech

A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five of them failed. In that time, I’ve learned from experience what it takes to be a startup founder. 

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Father of “The Lean Startup” Movement Clarifies His Message: Don’t Bulls— Yourself

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Eric Ries discusses his lean startup methodology at General Assembly in New York City.

“Lean Startup is not a religion,” said Eric Ries, the 37 year-old author of The Lean Startup (2011), which is the handbook for what has become a cult-like movement embraced by entrepreneurs and innovators worldwide.

The core philosophy of the book – and of its practitioners – is to test ideas early and often by getting feedback from potential customers. Before investing very much time and money into a product, the idea is to quickly create an MVP (minimal viable product) and put it in front of potential consumers. This avoids wasting time and money developing products that people may not want.

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How General McChrystal Captures the Magic of Small Teams at Scale

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In today’s fast-moving society, the greatest leaders are those who discard bureaucratic business models in favor of a networked “team of teams,” empowered to make decisions quickly by breaking down communication silos between departments and positions.

This is retired United States Army General Stanley McChrystal’s philosophy, who dedicated more than thirty-four years of service to the U.S. military. His final, and perhaps most notable assignment, was as the commander of all American and coalition forces in Afghanistan from 2003 until he retired in 2010.

Throughout his tenure, General McChrystal worked to develop scalable management practices that enabled the U.S. Army to embody this “team of teams,” which possessed the necessary agility and flexibility to fight in a modern, technologically advanced war environment and beat back Al Qaeda.

Five years into civilian life, General McChrystal applies the leadership skills he learned during his time in the Army to the business world as co-founder of the McChrystal Group, a leadership and management consultancy firm.

We recently had the great honor of speaking to General McChrystal before he came to our headquarters in New York for a keynote discussion on leadership and team building.

This special event was moderated by Scott Kirkpatrick, the President and COO of General Assembly, who spent time as an officer in the United States Coast Guard.

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