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Making Something People Love


Alexis Ohanian
Founder, Reddit

Questions? Read our FAQs

About This Class

Join renowned entrepreneur and Reddit cofounder Alexis Ohanian as we think about unique ways to connect with your customers and to build a community of users who want your business to succeed. In this class, you’ll learn some key branding, marketing, and user experience principles, plus specific tactics and strategies that you can use to create a company people love.


  • Introduction 8:40
  • Community 17:37
  • Connection 7:23
  • Design 13:21
  • Going on the Offensive 14:36


  • Articulate your brand vision
  • Evaluate your product from the users’ perspective
  • Build a community of users through multiple channels
  • Brainstorm and design projects to surprise and delight your users

About the Instructor(s)


Alexis Ohanian

Alexis Ohanian is the founder of Reddit and General Partner at Initialized Capital. He was partner and Ambassador-to-the East for Y Combinator. He’s a cofounder of Reddit, which was funded by Y Combinator in 2005 acquired by Condé Nast in 2006 and he’s now on the Board of Directors. He helped launch hipmunk (YC 2010) and ran marketing + PR until leaving to fight SOPA & PIPA.. Alexis focuses on founding and investing in companies that fit his model of making something people love and making the world suck less.

His show on The Verge called Small Empires (2 seasons!) shares stories about tech startups & their communities – the founders who create and the people who use these digital platforms. In 2013, he wrote a national bestselling book, Without Their Permission. Along the way, Alexis spoke at TED, volunteered in Armenia as a Kiva Fellow, and was named on Forbes 30 under 30 list two years in a row (and then turned 30). He proudly doodled the logos for all three of his startups and loves his cat, Karma.

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