Get unlimited access to all upcoming live streams and on-demand classes for $49 USD/month.
Questions? Read our FAQs
So you've built a great product, now what? Your startup will succeed or fail depending on how many customers you can bring in. But your traction depends on how well you can outpace incumbents with more cash and brand recognition. Time to get creative.
There are dozens of user acquisition tactics, from paid advertising to social media to PR and more. Growth hacking is the process of finding the strategies that work for you. In this workshop you'll learn how to develop a user acquisition strategy for your unique product.
Lead Product Manager, Growth
Julie Zhou has built nearly a decade of experience in growth for some of the most well-known products in the world. She is currently the lead product manager for growth at Yik Yak, an app that provides access to anonymous local feeds anywhere you go. Prior to that, she led growth hacking and user acquisition at Hipmunk, the fastest, easiest way to plan travel and was a product marketer for Google AdWords, Maps and Android.