Questions? Read our FAQs

Growth Hacking


Mattan Griffel
Co-Founder & CEO, One Month

Questions? Read our FAQs

About This Class

Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.

Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest and Quora.

This class will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time.


  • Introduction 4:32
  • What is Growth Hacking? 11:39
  • Q: What would be the catalyst for someone to sign up? 3:32
  • Sizing + Spacing 5:51
  • What is A/B testing? 3:31
  • Q: Can test results change? 2:32
  • Notable Growth Hacks 4:57
  • Q: Is there anyway to track referrals? 2:39
  • Growth Hacking Resources 3:37


  • Describe what a growth hacker does, and recognize how to become one
  • Use some of the best tips in the industry to grow your user base

About the Instructor(s)


Mattan Griffel
Co-Founder & CEO
One Month

Mattan Griffel is the Co-Founder & CEO of Y Combinator-backed One Month, the first-ever online school for accelerated learning. He was selected as one of Forbes' 30 Under 30 in Education in 2015.

Mattan teaches and advises on growth hacking, online education, and learning to code. He has advised companies like Pepsico, Bloomberg, GM, NYSE, and JPMorgan, spoken at New York University, Cooper Union, The School of Visual Arts, Parsons at The New School for Design, Singularity University, The Downtown Project, First Round Capital and Social Media Week, and has been featured in The New York Times, Forbes, BusinessWeek, MIT Technology Review, Huffington Post, Mashable and The Next Web.

Mattan studied Philosophy and Finance at New York University and wrote his thesis on the metaphysics of consciousness.

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