It was in her last year of high school in 1996 when Zoe first used the internet and it was the beginning of a life-long love affair. She immediately signed up for the first New Media degree offered in Australia and has worked almost exclusively in digital ever since.
She spent the first part of her career working in digital agencies, including founding, growing and selling one of her own. Since moving to Melbourne she has been working in creative agencies, incorporating digital thinking alongside traditional advertising.
She now acts as a digital strategist and consultant to two agencies, Venus and Bundy Agency.