Data Driven Social Media Strategy for Business: Expert Panel
Learn how to get the most out of your social media presence by tapping into and analysing the rich source of data it provides.
Yvonne Tey
Marketing Director, Hootsuite
Sydney
Yvonne leads the APAC marketing team at Hootsuite where she manages the regional portfolio, driving Hootsuite’s brand presence and revenue growth.
Prior to joining Hootsuite, Yvonne was the Trade Marketing Director at SingTel Advertising division and held a four-year stint at Reader’s Digest Asia as Commercial Director of Sales and Marketing, where she played a pivotal role in expanding Reader’s Digest Asia’s brand presence into the digital space. With over 18 years of experience, Yvonne has also held key marketing positions at Viacom, Microsoft, eBay, Yahoo! Southeast Asia, and Volvo Car Group.
Yvonne holds an Executive Master of Science in Marketing from the Baruch College, City University of New York.
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