Winnie Cheng

With 11+ years of regional digital marketing experience, Winnie focus on bringing digital marketing strategy that is consumer centric, to drive strong Integrated Marketing Communication. Winnie has rich experience with building strong brands across Asian countries in Education, IT, luxury good and FMCG sectors. Having worked on client side (Colgate, Wall Street Institute), agencies (Grey, Isobar), publisher (ELLE) and third party ad serving solution (DoubleClick), Winnie understand the strength and limitation of each digital role. For the last 10 months, Winnie did a deep dive on China eCommerce for Colgate China.

Previously (1):

Data Driven Social Media Strategy for Business: Expert Panel

Learn how to get the most out of your social media presence by tapping into and analysing the rich source of data it provides.