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William Chen

Director, Luxion Media


William Chen is one of Australia's leading Chinese Marketing experts. In 2012, he started one of the first Chinese digital agencies in Australia and has since worked with 100's of Australian brands across all industries. From helping Luxury Car brands access Chinese VIPs in Australia, to helping a beauty brand get in front of 400 million eyeballs in China.

He has been there across the evolution of Chinese marketing landscape over the last 8 years, from Weibo, to WeChat, to a host of new and upcoming platforms like Little Red Book and Douyin.

William has presented at numerous marketing conferences and has been featured in several media publications such as The Australian, Anthill and has been a Chinese Social Media analyst for SBS.

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