As a fun, charismatic and engaging presence, Whitney’s clients and partners have come to rely on her for her mastery of ever-relevant digital marketing skills management. With a decade of experience writing and producing digital content, she helps drive exciting and innovative projects for clients of all sizes. Her digital marketing career saw her rise from a student in the Digital Marketing certificate program at General Assembly to an expert working with clients like NBC Universal and Turner Broadcasting. Today, she’s a sought-after speaker, leading talks for audiences at places like The Yale Club and the United Nations. In her role as an instructor, Whitney continues to push students to reach their ultimate potential by challenging their assumptions and encouraging their best work.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
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