Veronica Ripson is an ad tech consultant with 10 years of experience in performance marketing specializing in programmatic media, social, and data strategy. Her previous media clients include Google, Paypal, Venmo, Barclays, and Albertsons Safeway. In addition to her agency background, she has been developing and delivering training for seven years with Fortune 500 clients including P&G, Visa, Guardian, NBCUniversal, and Verizon. Veronica is passionate about emerging media formats, data regulation, fighting ad fraud, and most of all, making ad tech make sense. Veronica is currently the education lead at Premium Unicorn, Ad Tech Lead with the ITEGA consulting group, and Chair of the Digital Marketing Product Advisory Board at General Assembly.
In recognition of her exemplary service in the classroom, Veronica has been selected as a member of General Assembly's Distinguished Faculty program.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
Breakfast Panel: Piecing Together the Programmatic Puzzle
Join us for for breakfast and an opportunity to learn about the programmatic advertising space in relation to your own business.
Influencing With Data - Private Session
In this workshop, your team learns a process for finding and communicating insights in data, emphasizing the importance of using data to improve decision-making.