Veronica is a programmatic advertising expert and a founding member of the Essence Digital North American Programmatic team, functioning as the Programmatic Planning Lead across all Google Devices and local products. Outside of her client work, Veronica acts as the Programmatic Training Lead for both North America and APAC regions developing training modules and facilitating group learning sessions.
In recognition of her exemplary service in the classroom, Veronica has been selected as a member of General Assembly's Distinguished Faculty program. Veronica serves on the Product Advisory Board for GA's marketing courses.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
Breakfast Panel: Piecing Together the Programmatic Puzzle
Join us for for breakfast and an opportunity to learn about the programmatic advertising space in relation to your own business.
Influencing With Data - Private Session
In this workshop, your team learns a process for finding and communicating insights in data, emphasizing the importance of using data to improve decision-making.