Vanessa Ferranto is an established software product management professional with experience in developing Product and Agile processes within growing B2B and B2C digital teams. She has a passion for defining customer solutions that emphasize user experience across native, responsive web and analytic products, and is currently responsible for global new member acquisition solutions at Zipcar. Vanessa was part of the original team to deliver BPMA’s blog, ProductHub. As Director of Online Content, she works with leading product management, marketing and user experience professionals to publish content as a growing resource for the Boston product community.
Product Management Bootcamp
Find out which of your ideas are most viable by learning how to test them quickly and efficiently.
So You Think You Want to Be a Product Manager...
Considering a career as a Product Manager? Curious about what a day-to-day job in product management looks like at a top company? Join us to learn more.
Introduction to Product Management
Join us to learn the fundamentals of product management, and understand how PM is different at various stages of a product's maturity.