Vanessa Collars is the National Digital Marketing coordinator for Mirvac Retail. She specialises in email marketing, ecommerce, social media and digital design. An ideal day for her would be supporting the retail team to deliver their Shopping Centre campaigns, implementing new functionality to the websites and exploring fresh technology such as; augmented reality and location marketing. She gained a wealth of experience with ecommerce and digital strategy whilst working in the National team at Betts Group –not to mention, a huge collection of shoes.
When she’s not conquering the castles of retail, she is a blogger for her website, Nezuki and is also a contributing writer to other sites like, Fashion Society. Vanessa is also a qualified Graphic Designer who has a weakness for desserts and Japanese super-cars.
The Future Consumer: How Tech is Disrupting Retail
Find out about how shopping will evolve over the next decade, what developments in technology will propel brands forward and emerging global retail innovations.