As the Enterprise Brand Director for CVS Health, Trish was part of a small team tasked with the development of the CVS Health brand identity. Today she provides thought leadership and guidance in the areas of brand strategy, architecture, identity, and naming to her CVS Health colleagues. Trish previously worked as the Director of Brand Development for ING and was instrumental in the development of the Voya Financial brand. She completed her BBA at Kennesaw State University and obtained her MBA at Georgia State University. A native of Ireland, Trish now resides in East Greenwich, RI with her husband Tim, her children Oran and Fiona, and their labradoodle, Woody.
Simplicity at Work
How organizations can use purpose, a clear value proposition, and simple employee experiences to inspire more brand champions within their organization.