Trina Uzee is the Executive Creative Director of the User Experience and Design Group at Allstate. As a creative, UX and digital trailblazer–she was a UX Director in 2003 before it was a thing–Trina has led and coordinated multi-agency initiatives for some of the biggest brands and agencies in the world like GSD&M, Tribal DDB and Digitas.
Trina is one of the too-few women in UX and Creative Leadership, but that has never been enough. She has always been driven to create. Jewelry designer. Batik artist. Entrepreneur. Inspirational speaker. Mentor. Author. Illustrator. Wife. Mom. Lover of hot baths, yoga, meditation and crystals.
Her fresh perspectives and razor-sharp insights have led to invitations to serve on award show panels, as well as speaking engagements at SXSW, Society Of Digital Advertisers, SheSays Chicago, General Assembly, numerous start-ups and at Allstate. In addition to her day job, Trina is on the strategic leadership team of AWIN, the women's group at Allstate, creating all of the self-care and wellbeing programs for AWIN. She also leads the meditation practice for Allstate enterprise-wide.
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