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Singapore
In the MSD Singapore IT Hub, Siang Hou’s main focus is on generating insights to inform decision-making across various aspects of the company’s activities, by drawing on interdisciplinary fields from statistical modelling, machine learning, operations research to behavioural science. Together with her team, Siang Hou has provided decision support for problems ranging from improving customer engagement, resource optimization, to opportunity mapping, pricing, and risk management. Siang Hou is now starting up the commercial data science team for APAC in the Business Technology group of a new company MSD is spinning off.
Prior to joining MSD, she headed up the analytics team in the APAC hub of Publicis Media, applying advanced modelling and analytical techniques to derive customer insights and optimize media investments. Her client roster spanned multiple industries from travel and hospitality, banking, consumer goods, luxury and automotive.
Earlier in her career, Siang Hou led research and data analysis teams at the Economic Development Board (EDB) and Resorts World Sentosa. At the EDB she also took on key roles in strategy, planning, economic forecasting and business development.
Siang Hou holds a double degree in Economics and Business Management (Organizational Behavior) from the Singapore Management University.
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