Steven Matt is the Director of Digital Marketing at First Data, the world's largest payment processor. In the evenings, he consults small business owners about Digital Marketing at his agency, www.TellMeYourGoal.com. Previously, Steven was the Vice President of Digital Marketing at JPMorgan Chase & Co and a Digital Producer at mcgarrybowen and Y&R advertising agencies.
Steven has a Master’s Degree in Management & Technology from NYU and BA in Communications Design from Pratt Institute. He specializes in SEO, content strategy, and email marketing.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.