Steve is a Digital Acquisition Director at Total Media, the Behavioural Planning Agency. He and his team use industry-leading insights to develop highly targeted campaigns across less-traditional digital media: social, influencers, SEO, CRO & content. Having studied consumer psychology, Steve’s career has covered a number of bases that include everything from copywriting and design to website development and data science, which combined provide a broad base of disciplines from which to develop effective campaign strategies for clients in a variety of sectors.
The ROI Debate: Tackling Influencer Marketing’s Billion Dollar Question
Over 93% of marketers are going to increase their Influencer-budgets this year (with some brands setting aside over £800K!), but the question on ROI still keeps them up at night.