Stephanie Michele is the CEO of SocialBling; a marketing communications and workforce culture development firm. Stephanie started her career working for advertising agencies as an account executive and production manager. As an entrepreneur, Stephanie has developed a special formula for marketing based on relationship development. Over 13 years ago, this formula resembled what is now known as social networking. As a pioneer in social media, she has developed and tested new formulas to help individuals and workforces utilize organizational technology (CRM) and digital marketing tools to measure and track sales and maintain relationships vital to positive brand awareness. Stephanie has worked with companies such as Match.com, AEG, Sony, Public Storage, Kaiser Permanente, New Balance and JC Penney. She has also worked with numerous startups and serves as the social media strategist and behavioral specialist for several national public relations, marketing and advertising firms.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.