Stacy's career has brought her coast to coast working for global ad agencies to independent boutique shops. Her career in advertising began at Digitas working on Kraft Foods and shifted to one of the first true word-of-mouth agency's, BzzAgent. There she ran campaigns for SC Johnson, L'Oreal, and Burt's Bees. She then moved to the Rocky Mountains to work for CP+B and helped build the social team, leading social strategy and real-time campaign executions for Domino's, Grey Poupon, JELL-O, Fruit of the Loom, and vitaminwater. Currently, she's a freelance integrated strategy director working on anything from projects to pitches, helping brands and agencies understand how to get people to give a hoot about them.
Her credo is simple: Provide value. Give folks a reason to care. Create relevant, engaging, relatable, and compelling content. Map that content back to the platform behaviors and goals of the brand. Last but not least, strike an emotion.
Sadly, growing up she didn't win anything (not even the claw game) but made up for it as an adult with Cannes Titanium Grand Prix, Titanium, and Integrated Lions, a Grand Clio, Gold Clio, and Bronze Clio, AdAge's Media Plan of the Year, Adweek Ad of the Day, and Facebook Studio Awards.
Build Your Brand on #Instagram
We've teamed up with Ad Club Denver to present a panel of top Instagrammers and industry experts. Get insider's tips on how to build your brand & following with Instagram!