Founder and Digital Growth Strategist, Connect Labs
Soumya is Director at Connect Labs, an inbound marketing agency that focuses on driving marketing automation, reengineering lead generation, and boosting online sales for business success. She also runs marketing advisory workshops via The Inbound Coach for startups to get their brand/business online.
Prior to her entrepreneurial journey, Soumya set up sales and marketing growth strategy for an Aussie startup that has now expanded from AU to NZ and Asia with over 5 brands under their belt. She loves aligning sales and marketing teams i.e. developing 'smarketing' teams and creating websites that work.
An Ex-Googler, she not only has a good handle on paid search marketing but is also very conversant with creating content strategies for businesses to be found online. She holds a Masters from the University of Melbourne in Publishing and Communications.
Fave quotes on marketing:
"Create marketing people love."
"If you can't measure it, it doesn't exist."
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Hubspot Presents: Website Design for Marketers - Learn the Basics of Growth-Driven Design
Come and learn how growth-driven design is changing the way you approach website design by adding a vital component of sales and marketing tactics to it.
Content Marketing vs Content Strategy: Yes, they’re different
Content strategy is your business and content marketing is how you talk about your business to the world. Come along & find out more about how the two are different at this event.