Shira Livne is the Marketing Coordinator and Graphic Designer at Australian Hospitality Management, a Melbourne based Pub group. In her role she develops marketing strategies in alignment with senior management objectives, working with multiple venues to execute said strategies through coordinated marketing activities, policies and developing the associated design deliverables.
Shira’s particular strength is marketing and design for small business, having previously run her own company The Greenhouse Design Studio providing quality, cost effective design solutions for small business.
Her background is as a graphic designer in publishing, having worked in Children’s books and Stationery product design. Shira has expanded her skill set, first delving into front-end website design and then embracing digital marketing — which are the two courses she has also taken at General Assembly. Shira also holds a Bachelor of Digital Media and a Master of Design in Visual communication.
Shira’s pet passions are hand lettering and Waffles, her pug.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.