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Singapore
Shen Ming Lee is the Chief Marketing Officer of CRUST Group, a food tech startup on a mission to fight food waste by upcycling food waste and loss into unique beverages for corporate partners in food service and retail. At CRUST Group, she oversees the direction and management of the company’s overall sales and marketing strategy with an aim to empower both consumers and businesses to fight food waste & loss and consume more consciously.
Shen is also the author of Hungry For Disruption: How Tech Innovations Will Nourish 10 Billion By 2050. Through her work, she aims to help build thriving ecosystems that can support a more sustainable, connected, and innovative food system. She previously worked to support the agrifood innovation ecosystem through her work at Thought For Food, GROW, and FoodFutureCo.
A lover of all things gastronomy and avocado, Shen grew up in Malaysia and previously lived in Singapore and New York. In her free time, she loves to cook & bake, go to Farmers’ Markets, box, spin, and watch Chef's Table & Suits.
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