Shannon Harlow

Senior Director of Analytics, Cox Auto

Atlanta

Shannon has spent the last 17 years helping brands leverage business and marketing data to deliver insight, grow business and maximize ROI. She has a unique blend of both breadth and depth within the areas of Analytics Strategy, Consulting and Implementation for B2C and B2B. Her specialties include advanced analytics (cross channel attribution, market mix modeling and customer lifetime value modeling), media optimization, product analytics, test measurement, business intelligence and CRM. Shannon's experience spans across several industries including automotive, banking, CPG, finance, retail, restaurants, tourism and travel. Shannon also serves on the board of ATLytiCS (Atlanta’s Non Profit Analytics for Good) as Corporate Relations Committee Lead. Her passions include finding ways to improve education for children and making our communities safer.