How to Generate New Press for Your Startup
Too new to afford a publicist, but still have a story to tell?
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Serena Ehrlich is Director, Social and Evolving Media at news service Business Wire, and was named Top 25 Women in Mobile to Watch for 2013. Ehrlich has advised numerous Fortune 500 companies, including Hasbro, Mattel, CVS, Neiman Marcus, and 7-Eleven. http://www.businesswire.com/
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