Seng Choon is the Exceutive Director of Dignity Kitchen TM, Singapore's first hawker training school for the disabled and disadvantaged people.
Seng Choon started work in a Singapore Shipyard before deciding to pursue his studies at Sheffield University, UK. In 3 years he completed a dual honours degree in Engineering and Business Administration with first class honours. He also holds an MSc in Computer Integrated Manufacturing from
Cranfield Institute of Technology, UK.
Working in UK upon graduation, he was involved with the management of a steel foundry; and later in merger and acquisition of businesses in China, Indonesia and the United States as part of the steel foundry's growth strategies.
Seng Choon then worked as an ISO 9000 assessor in UK before returning to Singapore as a senior manager with the then Coopers & Lybrand International.
He set up his own management consultancy firm in 1997 focusing on small and medium enterprises, in the areas of strategic planning and business development of mainland Chinese and Indian companies. He is a consultant to several state-owned Chinese companies in South China and several major Indian family managed businesses. His experience of India and Middle East is invaluable and was appointed as one of IE Singapore’s export coaches to assist local companies to develop their business overseas.
In 2005, he was appointed as Executive Director of Restaurant Association of Singapore responsible for restructuring of the food and beverage industry in Singapore and assisted with the setting up a Chinese culinary training school.
In his free time, he lectures on the subject of entrepreneurship to MBA students at S P Jain Centre of Management and also assist ex inmates of Selarang Drug Rehabilitation Centre and the pre release prisoners Changi Prison Housing Unit A5 and B4 to realise their entrepreneurial ambition.
In October 2010, he started Dignity KitchenTM - a training school to train the disabled and the disadvantaged to be food stall operators or hawkers.
He is author of three books, one of which was on the best seller list in Delhi, India
[MADE IN SINGAPORE] Do Good: A Social Entrepreneurship Panel
Hear from a panel of stellar social good organizations, non-profits and startups who are innovating to solve some of society's most challenging problems.