WHAT MAKES GREAT UX: 5 YEARS OF INSIGHTS FROM THE UX AWARDS
What are the trends and common traits behind the winners at the UX Awards, and where are they headed?
New York City
Scott is managing director and a co-founder of New York based digital innovation and UX consultancy Modus. Prior to founding Modus, Scott was a strategist with the New York office of Scient Corporation and creative supervisor at Young & Rubicam’s Brand Dialogue interactive group. An expert in customer-centered business innovation, Scott has led high-profile strategic initiatives for Morgan Stanley & Co., SIRIUS Satellite Radio, Sony Electronics, Comcast Corporation, InterActiveCorp, Major League Baseball, Cleveland Clinic and other leading brands. Scott is also co-founder of the Digital Analytics Association’s New York City chapter and serves on the board of advisers of two Internet start-ups. More info: Scott McDonald
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