Scott is managing director and a co-founder of New York based digital innovation and UX consultancy Modus. Prior to founding Modus, Scott was a strategist with the New York office of Scient Corporation and creative supervisor at Young & Rubicam’s Brand Dialogue interactive group. An expert in customer-centered business innovation, Scott has led high-profile strategic initiatives for Morgan Stanley & Co., SIRIUS Satellite Radio, Sony Electronics, Comcast Corporation, InterActiveCorp, Major League Baseball, Cleveland Clinic and other leading brands. Scott is also co-founder of the Digital Analytics Association’s New York City chapter and serves on the board of advisers of two Internet start-ups. More info: Scott McDonald
WHAT MAKES GREAT UX: 5 YEARS OF INSIGHTS FROM THE UX AWARDS
What are the trends and common traits behind the winners at the UX Awards, and where are they headed?