Marketing
Building The Marketing Machine: Automation Tools And Trends
We've assembled a panel of industry leaders & innovators to discuss Marketing Automation one of the hottest trends for smart marketers and businesses in 2016.
Scott Heron
Partner, Sonar Group
Melbourne
Scott is a Partner of Sonar Group, a digital marketing agency focused on strategy and analytics. Scott has over 18 years of digital marketing experience working between account management and strategy. His work has spanned North America, Europe and Asia across industries including automotive, technology, non-profit, and health care.
He was most recently Chief Digital Officer at the multi-award winning agency Cummins & Partners. Prior to that Scott was Managing Director EMEA for POSSIBLE, one of the world’s largest digital creative services agencies. Scott also launched the European presence for a WPP agency called ZAAZ, an industry leader in digital performance marketing.
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