Scott Breitenother is an investor and advisor who specializes in building data driven organizations. He was employee #16 at direct-to-consumer mattress startup Casper and founded the company’s industry-leading Data & Analytics team. In a former life, Scott was a Management Consultant at L.E.K. Consulting (which is probably where he developed his love of frameworks and structure). He has a BS in Business Management from Babson College and a MSc in International Management from London School of Economics. When he’s not blogging about analytics trends at LocallyOptimistic.com, you can find him walking around Brooklyn with his wife and daughter.
Casper is an award-winning sleep startup that launched with an outrageously comfortable mattress sold directly to consumers — eliminating commission-driven, inflated prices. The critically acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO, has a sleek design, and is delivered right to your door in a small, “how did they do that?” sized box. Casper is one of the fastest growing consumer brands of all time, launching in April 2014 and earning $1M in revenue in its first 28 days.
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