Sasha has been managing digital marketing and analytics for a variety of small to medium sized companies over the last six years. Her primary areas of expertise are in the search and social space, but she has managed campaigns in all major marketing channels. She believes strong data analytics are an essential component to becoming a skilled marketer, but you don’t have to be the next Einstein (or even a math major) to learn how to model and forecast, and develop data skills. Currently, she is the Growth Marketing Lead at BookBub.
Become A More Data-Driven Marketer
Smart marketing is based on good data. During this event, you will learn what to track, how to track it, and what it all means from some of Boston's marketing experts.
Introduction to Marketing Analytics
In this class you'll learn about various free & paid marketing analytic tools that will help you analyze data and in turn, make smarter and more efficient decisions.
2017 Marketing Trends: Fad or Future?
Facebook Live, Instagram Stories, Podcasts, oh my.... Join GA and local marketing experts as we discuss what 2017 trends are just a fad and which ones are here for the long haul.