Sara Getz is a Senior Content Strategist at Huge's Oakland office where she helps ensure that the work Huge designs is usable, organized, and above all, meaningful to users. Prior to joining Huge, Sara worked for the University of California, San Francisco, where she managed website development projects across departments and helped shape digital strategy for their various graduate programs. Throughout her career in the industry, Sara has spoken on millennials and their digital behavior at the Campari National Conference in Chicago, and has shaped content strategy for companies such as FX Networks and Rackspace. When she’s not deep in the content trenches, she’s seeking out the perfect fried egg sandwich.
Intro to Content Strategy with Huge
What is Content Strategy? Why is it important and how can businesses benefit from bringing content strategists into the process early and often?