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Melbourne
Sandy McDonald is an author, TEDx speaker, a clarity and storytelling trainer and coach. She is the founder of SandyMcDonald.com and Australian charity, CreateCare Global.
She works with business owners, academics and individuals to bring clarity of purpose and principles into their complex worlds, on and offline, and to embed storytelling as a life changing approach to their communication.
This work informs a coherent and correctly positioned platform from which to tell the stories that connect them to their best people and build advocating communities.
After 22 years running a successful marketing communications company, she used purposeful story telling to start a 20,000 strong, global community in 60 countries that continues to work ten years later to warm, comfort and raise awareness of the millions of children orphaned in Africa.
Sandy’s TEDx talk, for which she received a standing ovation, is based on this experience to explain how your stories can enrich, change, or even save lives.
Her book, Get It Right Online. Build A Clan and Supercharge Your Business, details the framework to do this.
She believes stories told from clarity of purpose and principles ignite an energy to transform your world.
Sandy is known for helping people get clear on the purpose-led stories they can tell that will drive their next, often life-changing step.
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