Samantha is an experience designer at R/GA Singapore. An avid problem solver and storyteller, she is passionate about weaving insights into user stories, getting her hands dirty with prototyping and crafting meaningful experiences that evoke emotion and improve lives. She has worked with corporations and public organizations in Singapore, Italy and Denmark to resolve complex problems and design products and services in multiple domains such as healthcare, transport, consumer products and underserved communities.
She is obsessed with creative processes surrounding food and spends her free time dissecting modern cooking techniques.
Service Design Bootcamp
Service Design is a discipline that focuses on the development of solutions with consideration to all channels & touch points from both a user & organisational perspective.