Senior Digital Analyst, IAG
Sam has been in the digital space for the past 6 years, working with big brand clients like Toyota, AstraZeneca and NRMA. He focuses on disrupting normal marketing practice using digital measurement and experimentation to improve the performance of the digital channel overall.
Working with tools like Google Analytics, Adobe Analytics, Marketo, Campaign Monitor, R, Klipfolio, Python and an open mind he has delivered significant campaign results and changed marketing practices inside large organisations. Sam works by distilling problems down to their most basic components, talking about the mechanisms to solve those problems and then rolling that all into a highly effective digital strategy.
Measuring What Matters in Marketing
Gauge the hard work and strategy implementation of your marketing efforts in this morning session while learning to differentiate between vanity metrics and actionable data points.
FUTUREPROOF: Digital Marketing Metrics & Measurement
Introducing a free event series called FUTUREPROOF. Each week we set aside 60 minutes to train you up on a core digital skill, and we're kicking it off with Digital Marketing.