Sam Redfern
Senior Digital Analyst, IAG
Sydney
Sam has been in the digital space for the past 6 years, working with big brand clients like Toyota, AstraZeneca and NRMA. He focuses on disrupting normal marketing practice using digital measurement and experimentation to improve the performance of the digital channel overall.
Working with tools like Google Analytics, Adobe Analytics, Marketo, Campaign Monitor, R, Klipfolio, Python and an open mind he has delivered significant campaign results and changed marketing practices inside large organisations. Sam works by distilling problems down to their most basic components, talking about the mechanisms to solve those problems and then rolling that all into a highly effective digital strategy.
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