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Roger Cauvin

Product Strategist and Founder, Dadnab


Roger is product strategist and the founder of Dadnab, a service that provides public transportation directions by text message. His mission is to create product experiences that transform people's lives. As a product manager, he empowers product teams to make decisions informed by lean startup methods, agile feedback loops, design thinking, and timeless marketing principles. He values experiences over functionality, focus over features, and empowerment over ownership.

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