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Rob Reynolds

CEO, Directade

Los Angeles

At Directade, Rob is the lead analyst and oversees every analysis we deliver. Throughout his career, Rob has enthusiastically been drawn to DTC Analytics and Digital Marketing. At Guthy|Renker he founded the MP&A (Marketing Planning & Analysis) department which developed the company’s approach to LTV, reporting, CPO allowables, media mix and more. This served as the foundation for G|R’s evolution into practicing data driven decision making. Previously, he worked at 1-800-FLOWERS.com and Bookspan (Time Warner/ Bertelsmann). In 2012 he was honored with the DMEF “Rising Star” award.

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