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Rob Goodman

Principal, OpenVerse

San Francisco

Rob Goodman is director of content strategy for design education at InVision and principal at marketing and storytelling firm OpenVerse. Rob’s ability to blend business sense with creative expertise defines his work as a marketer, strategist, content producer, and writer.

Rob was previously head of global marketing for digital publishing at Google, led online marketing for Simon & Schuster, and helped shape grassroots digital marketing at Sony Music. Today, he works with startups and technology companies to drive content, brand, partnerships, and messaging initiatives. He is the creator and host of the creative careers podcast Making Ways and a music-loving illustrator for bands and brands. Rob teaches workshops on content, partnerships, and podcasting at General Assembly.

Upcoming:

Introduction to Content Strategy

Introduction to Content Strategy

In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.

20
Wed, 20 February 6:30 - 9:00pm PST

Previously (16):

How to Launch a Successful Podcast

How to Launch a Successful Podcast

Everything you need to plan, launch, and market your first podcast.

10 Times

Introduction to Content Strategy

Introduction to Content Strategy

In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.

2 Times

Intro to Content Strategy @ YouNoodle

Intro to Content Strategy @ YouNoodle

Join General Assembly for an exclusive workshop at YouNoodle discussing content strategy!

2 Times

Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick

Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick

Join GA & Making Ways podcast for an evening of conversation and workshopping with Exploratorium Creative Director Lara McCormick.

Building Impactful Marketing Partnerships

Building Impactful Marketing Partnerships

In marketing as in life, the sum is always greater than its parts.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More