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Rob Goodman

Principal, OpenVerse

San Francisco

Rob Goodman is principal at OpenVerse, a marketing and storytelling firm focused on strategy, content development, and brand for emerging technology companies. Rob’s ability to blend business sense with creative expertise defines his work as a marketer, consultant, content producer, and writer. Rob was most recently head of global marketing for digital publishing at Google, and previously led online marketing for Simon & Schuster and helped shape grassroots digital marketing at Sony Music. Today, he works with an array of startups and technology companies to drive brand, partnerships, content, podcasting, and messaging initiatives. He is the creator and host of Making Ways podcast, all about finding your unexpected path to a creative career and produces branded podcasts for organizations. Rob teaches workshops on podcasting, content marketing, and partnerships at General Assembly.

Previously (13):

How to Launch a Successful Podcast

How to Launch a Successful Podcast

Everything you need to plan, launch, and market your first podcast.

9 Times

Intro to Content Strategy @ YouNoodle

Intro to Content Strategy @ YouNoodle

Join General Assembly for an exclusive workshop at YouNoodle discussing content strategy!

2 Times

Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick

Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick

Join GA & Making Ways podcast for an evening of conversation and workshopping with Exploratorium Creative Director Lara McCormick.

Building Impactful Marketing Partnerships

Building Impactful Marketing Partnerships

In marketing as in life, the sum is always greater than its parts.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More