Rob Goodman is principal at OpenVerse, a marketing and storytelling firm focused on strategy, content development, and brand for emerging technology companies. Rob’s ability to blend business sense with creative expertise defines his work as a marketer, consultant, content producer, and writer. Rob was most recently head of global marketing for digital publishing at Google, and previously led online marketing for Simon & Schuster and helped shape grassroots digital marketing at Sony Music. Today, he works with an array of startups and technology companies to drive brand, partnerships, content, podcasting, and messaging initiatives. He is the creator and host of Making Ways podcast, all about finding your unexpected path to a creative career and produces branded podcasts for organizations. Rob teaches workshops on podcasting, content marketing, and partnerships at General Assembly.
How to Launch a Successful Podcast
Everything you need to plan, launch, and market your first podcast.
Intro to Content Strategy @ YouNoodle
Join General Assembly for an exclusive workshop at YouNoodle discussing content strategy!
Creativity Uncovered: Making Ways podcast with Exploratorium's Lara McCormick
Join GA & Making Ways podcast for an evening of conversation and workshopping with Exploratorium Creative Director Lara McCormick.
Building Impactful Marketing Partnerships
In marketing as in life, the sum is always greater than its parts.