Richie Meldrum Photo

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More

Richie Meldrum

Writer & Strategist

Melbourne

Hello, I am Richie.

I started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist.

I’ve worked in brand and digital agencies in the UK and Australia for over 12 years, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t.

Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects spanning brand, digital and creative content - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps.

I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can.

I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.

Talks I've done:

AGDA
Billy Blue College of Design
Design Institute of Australia
The Design Kids
The Foundry Tasmania
FuckUp Nights
General Assembly
LCI Melbourne
RMIT
Shillington Design College

Workshops I run:

How to Run a Damn Good Brand Project
How to Run a Damn Good Website Project
How to Get a Job in the Design Industry

Publications I've written for:

mUmBrella
Campaign Brief
Broadsheet
Desktop Magazine
The List
Beat
Inpress Magazine

People I've worked with:

KPMG
NAB
Australia Post
Museums Victoria
Asahi
REA Group
Guide Dogs Victoria
Design Institute of Australia
Vic Health

Upcoming:

How to Run a Damn Good Website Project: 2-Part Workshop Series

How to Run a Damn Good Website Project: 2-Part Workshop Series

Gain a mid level approach for how to best manage the life cycle of a website development project through planning, designing, developing and delivering a successful end product.

4
Wed, 4 December 6:30pm AEDT
How to Run a Damn Good Brand Project

How to Run a Damn Good Brand Project

Gain a top level understanding of how to run a successful brand project, from strategy through to creative and beyond.

8
Wed, 8 January 6:30 - 8:30pm AEDT

Previously (64):

How to Run a Damn Good Website Project

How to Run a Damn Good Website Project

Gain a top level approach for how to best manage the life cycle of a website development project through planning, designing, developing and delivering a successful end product.

11 Times

How to Run a Damn Good Brand Project

How to Run a Damn Good Brand Project

Gain a top level understanding of how to run a successful brand project, from strategy through to creative and beyond.

11 Times

How to Make Great Websites

How to Make Great Websites

Gain a top level approach for how to best manage the life cycle of a website development project through planning, designing, developing and delivering a successful end product.

9 Times

Inside the Minds of Brilliant Designers

Inside the Minds of Brilliant Designers

An exclusive monthly speaker series that offers a glimpse inside the creative process of local design experts.

8 Times

How to Get a Job in the Design Industry: Free Class

How to Get a Job in the Design Industry: Free Class

Fast paced & packed full of solid information & practical advice, this is your chance to learn a strategy on how you go about landing yourself a job in the design industry.

7 Times

How to Run a Damn Good Website Project: 2-Part Workshop Series

How to Run a Damn Good Website Project: 2-Part Workshop Series

Gain a mid level approach for how to best manage the life cycle of a website development project through planning, designing, developing and delivering a successful end product.

4 Times

Free Lunchtime Class: Create Great Websites in an Hour

Free Lunchtime Class: Create Great Websites in an Hour

Gain a top level approach for how to best manage the life cycle of a website development project through planning, designing, developing and delivering a successful end product.

2 Times

A Brief Night 6 - UX Edition

A Brief Night 6 - UX Edition

General Assembly has joined forces with Yoke for another instalment of hands-on design event series – A Brief Night.

2 Times

Design Thinking in Motion: The Future of Flight Search

Design Thinking in Motion: The Future of Flight Search

See our top designers in action, and learn how you can apply design strategy to your own projects.

Intro to the Melbourne Visual Design Community

Intro to the Melbourne Visual Design Community

This free event is an orientation to help recent design school graduates and newcomers to the local design scene get acquainted with the exciting world of design in Melbourne.

Made in Melbourne Week: Disruptive Design

Made in Melbourne Week: Disruptive Design

Good neighbours make good products. Celebrating local products — from tech and design to music, food, and coffee.

Art + Design Entrepreneurship in the Digital Age

Art + Design Entrepreneurship in the Digital Age

In this panel discussion, we unpack how artists & designers have utilised social media and digital technology to increase their influence, reach and exposure for passion projects.

PEER CV + PORTFOLIO REVIEW: ALUMNI EXCLUSIVE EVENT

PEER CV + PORTFOLIO REVIEW: ALUMNI EXCLUSIVE EVENT

Meet with your fellow alumni and gain feedback on your CV, portfolio, LinkedIn and website.

Intro to the Melbourne Design Community

Intro to the Melbourne Design Community

This free class is an orientation to help recent design school graduates and newcomers to the local design scene get acquainted with the exciting world of design in Melbourne.

Designing the Human Experience: Digital vs Physical

Designing the Human Experience: Digital vs Physical

Hear experts in Architecture, Design, Programming and Human Behaviour discuss what it takes to make great design experiences and the intersection of physical vs digital design

Inside The Minds Of Brilliant Designers @ Town Square with The Design Kids

Inside The Minds Of Brilliant Designers @ Town Square with The Design Kids

An exclusive monthly speaker series that offers a glimpse inside the creative process of local design experts.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More