Rhys Hayes Photo

Rhys Hayes

CEO and Founder, IE Digital


Rhys is the Founder and CEO of IE Digital, the innovation and experience company. Throughout his 15 year career, he has founded 6 companies and is hugely passionate about digital transformation.

Since the beginning, IE has been able to create innovative solutions to help drive change for organisations. IE’s first major campaign launch was for 7-Eleven, when the agency created Slurpee Brainfreeze, Australia’s first ever real-time online game. From there, IE produced the first ever e-commerce page on Facebook for Nike, and prior to the iPad’s first launch, begun development of an iPad application for Lonely Planet.

Rhys is an entrepreneur at heart and enjoys discussing the learnings he’s gleaned along the way to building one of Australia’s most successful digital companies.

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